Phase 1 (starting late 2022): Once trials are complete and the APIs are launched in Chrome, they will announce the start of Phase 1, during which publishers and the advertising industry will have the necessary time to migrate their services. This phase is expected to last nine months, with the company closely monitoring adoption of the technology and feedback before moving on to Phase 2.
Phase 2 (starting mid-2023): Chrome will begin phasing out third-party cookies over a three-month period, until they are completely removed by the end of 2023.
Still, Google plans to publish a detailed timeline that will be updated regularly for clarity and to kuwait number data allow developers and publishers to plan their own testing and migration schedules. You can check it out here .
achieve another key objective of Privacy Sandbox: combating covert tracking techniques such as fingerprinting. This is an example of Google's plans to reduce user agent strings. This is a project aimed at limiting the possibility of using this data to create fingerprints and track the user on the network.
In this way, Privacy Sandbox is presented to the digital world to provide all users with the best privacy protections . The goal is to achieve an ecosystem capable of sustaining its companies without the need to track network users to ensure continued free access to content. The point is that these goals take time and companies will have to test new technologies, collect suggestions and test them again. Actions that will determine whether the privacy objectives required by the technology giant are being met, as well as sufficient performance to give developers time to follow the best path to privacy.