Also in the section Is first party data the hero we have
Posted: Tue Jan 07, 2025 6:13 am
In the section How do publishers prepare for this challenge and not lose money and audience? it has been highlighted that the most important thing is to place the user at the centre of the experience, protecting their privacy and offering native navigation both in content and in the way in which advertising is going to be served, measuring the impact and taking the utmost care not to saturate the client. And it has been stressed that if this is achieved, it is very likely that user engagement will increase and therefore they wil oman number data consume more content, generating more advertising revenue.
been waiting for and deserve? it has been highlighted that first-party data is going to be crucial in the new cookieless environment and that it is of great importance to have a data-driven strategy to implement and exploit it appropriately. At the same time, it is important to ensure that users are informed and that consent is collected from registered users regarding the processing of their personal data. And to have an appropriate technological partner that can guarantee compliance with the GDPR and the traceability of user consent. As well as working with identity resolution technology, such as the global ID+ initiative, which through a universal ID solves the problems of digital identities derived from the current fragmentation of IDs, cookie restrictions and increasingly strict regulation around the world.
And finally, in the panel entitled The cookieless environment in the Spanish ecosystem. It is everyone's business, a perspective was offered on the changes that have occurred in the digital ecosystem in recent months. From the agencies' side, they highlight that their role as consultants is being key for brands, offering solutions for the management of their own data and promoting alternatives to third-party cookies such as the Zeotap ID+ solution that allows them to continue attracting new users in the post-cookie era. And as for the media, they consider that the change from non-logged in to logged in traffic will mean an increase in advertising investment as a result of greater engagement by the user-reader and greater collection of their own data.
been waiting for and deserve? it has been highlighted that first-party data is going to be crucial in the new cookieless environment and that it is of great importance to have a data-driven strategy to implement and exploit it appropriately. At the same time, it is important to ensure that users are informed and that consent is collected from registered users regarding the processing of their personal data. And to have an appropriate technological partner that can guarantee compliance with the GDPR and the traceability of user consent. As well as working with identity resolution technology, such as the global ID+ initiative, which through a universal ID solves the problems of digital identities derived from the current fragmentation of IDs, cookie restrictions and increasingly strict regulation around the world.
And finally, in the panel entitled The cookieless environment in the Spanish ecosystem. It is everyone's business, a perspective was offered on the changes that have occurred in the digital ecosystem in recent months. From the agencies' side, they highlight that their role as consultants is being key for brands, offering solutions for the management of their own data and promoting alternatives to third-party cookies such as the Zeotap ID+ solution that allows them to continue attracting new users in the post-cookie era. And as for the media, they consider that the change from non-logged in to logged in traffic will mean an increase in advertising investment as a result of greater engagement by the user-reader and greater collection of their own data.