What it means to be a contemporary publisher: the importance of data

[nurmohammadkhan]

Being a digital publisher means, therefore, creating content with a multi-channel, multi-platform perspective and based on people's interests and expectations. To do this, it is essential to know how to collect and interpret the growing amount of data that digital makes available. And in fact, it is interesting to analyze how readers' interests and behaviors have changed and understand how publishers must adapt their business strategies.

Printed News vs Digital News
Data from the Reuters Institute's annual report highlighted profound differences between access to news through traditional and digital media. While the consumption of print news has not stopped falling since 2020, digital news readers have continued to increase. This change has had a strong impact not only on sales, but also on the advertising front.

To cope with losses due to the decrease in paper sales, publishers have decided to armenia whatsapp resource invest more in the digital sector. In 2020, in fact, online advertising increased by 7% , as did the promotion of paid and subscription services and products. However, many readers are still reluctant to digital subscriptions and the use of paid information services, just think that, in Italy, only 13% of users pay to read news online.

The content adapts to the device
Another aspect that publishers must take into account when creating new content is the type of device with which readers access news. The use of mobile is a trend that is growing more and more and does not seem to stop, even in Italy and in the publishing sector. If in 2013 it represented only 25%, today the mobile is the most used device for digital information (68%), overtaking the desktop (42%) and the tablet (16%) (Source: Reuters Institute).