What is Digital Marketing? Develop 13 marketing strategies for digital channels

[aminaas1575]

The new retail trend is coming, and the market will gradually phase out traditional offline retail and existing online e-commerce models. OMO virtual and real integration and omni-channel layout have become the general trend. Among them, if a brand wants to implement digital transformation starting from its stores, it is essential to have an understanding of digital marketing.

This article will help you understand the importance of digital marketing, and use 13 common digital marketing strategies to speed up digital marketing from scratch.

Table of contents

What is digital marketing?
5 major benefits of digital marketing
How to formulate a digital marketing strategy?
Use 13 common digital marketing methods to expand your marketing funnel
8 types of digital marketing in the TOFU stage: increasing brand awareness and reach
3 types of digital marketing in the MOFU stage: enhancing brand favorability and interaction
Digital Marketing at the BOFU Stage: Improving india whatsapp phone number Conversions and Sales
Digital marketing in the sharing stage: Promoting the spread of discussion
What are the KPIs of digital marketing? Master key data at once
Use the right technology tools to keep up with 2025 digital marketing trends
What is digital marketing?
Digital marketing is not just online marketing, but any marketing conducted through digital channels is so-called digital marketing .

For example, imagine a consumer's customer journey throughout the day - open a text message and see the brand's SMS notification of promotional information ; open a community and browse the brand's fan page; open an online mall and put the products you like into the shopping cart; Open LINE and receive checkout reminder messages to promote remarketing .

In the 2024 consumer trend report, 49% of consumers prefer a mixed online and offline shopping experience, only 29% prefer to shop solely online, and 22% prefer to only shop in physical stores. In other words, nearly 80% of consumers are accustomed to contacting brands through digital channels , and in response to the service experience trend of OMO integration, consumer demand will only increase. (See more: 6 OMO-Related Consumer Trends )