The popularity of dogs and cats has grown to a level where there
Posted: Tue Jan 07, 2025 5:45 am
When we talk about influencer marketing, we can sometimes forget that these are not just people. There are thousands of accounts featuring animals that have won everyone's hearts and have millions of followers. Therefore, when carrying out campaigns, it is also important to consider the possibility of "hiring" these companions.
is a tendency for companies to encourage interaction and visibility in which these iconic pets appear. However, the question may arise as to which of them to choose and which will be better for our strategy.
Sortlist was also asking themselves that question , so they have conducted a study to prove united arab emirates number data once and for all, whether dogs or cats are better for advertising . In any case, it has been proven that pets improve the user engagement rate. According to Nichefire, they can be up to 63% higher than the average post.
Comments can increase by 89%, while likes get 19% more. To be more specific, Sortlist analysed 500 adverts uploaded by non-pet brands to YouTube that featured dogs and cats. These videos had an increase in views of 2,700% compared to the average number of views of others on the brand’s channel.
Which animal wins as an "influencer", the cat or the dog?
Of the dog ads they examined, spanning from 2008 to 2021, the increase in views was smaller than for cats. But the number is no less striking: dog ads accounted for 547.6% more views for their brands on YouTube than the average view count for any individual video.
However, the difference in average views does not mean that brands, or users, view dogs less favorably than cats. In fact, this case only applies to advertisements.
Looking at organic social posts, the results are different. 62% of randomly selected brands featured dogs in their organic posts , while 37.9% featured cats.
In the study, organic posts featuring both animals saw a 337.4% increase in likes and a 226.9% increase in comments.
Pet-related content often goes viral and has a strong connection to positivity.
is a tendency for companies to encourage interaction and visibility in which these iconic pets appear. However, the question may arise as to which of them to choose and which will be better for our strategy.
Sortlist was also asking themselves that question , so they have conducted a study to prove united arab emirates number data once and for all, whether dogs or cats are better for advertising . In any case, it has been proven that pets improve the user engagement rate. According to Nichefire, they can be up to 63% higher than the average post.
Comments can increase by 89%, while likes get 19% more. To be more specific, Sortlist analysed 500 adverts uploaded by non-pet brands to YouTube that featured dogs and cats. These videos had an increase in views of 2,700% compared to the average number of views of others on the brand’s channel.
Which animal wins as an "influencer", the cat or the dog?
Of the dog ads they examined, spanning from 2008 to 2021, the increase in views was smaller than for cats. But the number is no less striking: dog ads accounted for 547.6% more views for their brands on YouTube than the average view count for any individual video.
However, the difference in average views does not mean that brands, or users, view dogs less favorably than cats. In fact, this case only applies to advertisements.
Looking at organic social posts, the results are different. 62% of randomly selected brands featured dogs in their organic posts , while 37.9% featured cats.
In the study, organic posts featuring both animals saw a 337.4% increase in likes and a 226.9% increase in comments.
Pet-related content often goes viral and has a strong connection to positivity.