1. Focusing too much on the sale and not enough on the patient
Posted: Tue Jan 07, 2025 5:33 am
It may happen that healthcare brands fail to incorporate into their messages the layering of ethical and social meanings necessary to connect with the recipients of the communication. In that case, healthcare marketing may prove to be a failure , with consequences that, in the worst cases, also affect the psychological situation of the patient.
Moreover, the search for a health worker can be experienced, if you are algeria whatsapp resource in a fragile condition, as a painful and frustrating experience .
For all these reasons, the focus of healthcare marketing , more than in other sectors, should shift from “selling” to “change”. Where change means the patient’s awareness of his centrality , of the need to choose the best solutions for himself . In other words: healthcare marketing should focus less on persuading the patient and instead invest, through thoughtful actions, in increasing his awareness .
Healthcare marketing campaigns that focus too much on “conversion” can in fact create confusion or be inappropriate. It is better to develop a plan of initiatives aimed at providing information , creating knowledge and establishing an authentic relationship and an open dialogue . Digital technologies, such as the products of the interactive experience line by Doxee , represent a concrete response to this need for transparency, involvement and participation.
Moreover, the search for a health worker can be experienced, if you are algeria whatsapp resource in a fragile condition, as a painful and frustrating experience .
For all these reasons, the focus of healthcare marketing , more than in other sectors, should shift from “selling” to “change”. Where change means the patient’s awareness of his centrality , of the need to choose the best solutions for himself . In other words: healthcare marketing should focus less on persuading the patient and instead invest, through thoughtful actions, in increasing his awareness .
Healthcare marketing campaigns that focus too much on “conversion” can in fact create confusion or be inappropriate. It is better to develop a plan of initiatives aimed at providing information , creating knowledge and establishing an authentic relationship and an open dialogue . Digital technologies, such as the products of the interactive experience line by Doxee , represent a concrete response to this need for transparency, involvement and participation.