At a time when e-commerce
Posted: Tue Jan 07, 2025 5:28 am
Sociological data of customers . This is the most basic information obtained from a geomarketing program, however, it is also the most useful data to know if a campaign or action will be successful or not in a specific area. To have a good database, it is usual to compile the average age of the area, to know if the presence of women or men is greater, or what the level of the birth rate is, among other data. However, it is possible to obtain more sociological information that may be relevant for brands.
Income level of the neighborhood . This is another of the basic indicators that brands should saudi arabia number data not forget when carrying out any action in a certain area, especially if it involves opening new stores. For example, the opening of a luxury store in a middle-class neighborhood may not give the results expected by the brand, since the target audience will not be in that area. In this sense, having control over the average income of each area will be of great help in geographically narrowing down the best areas to carry out each action.
Communications in the area. is becoming more important than ever, brands need to plan their commercial routes intelligently so that shipments reach the customer quickly and satisfactorily. Geomarketing can be of great help, not only to detect the fastest routes between the company and the customer, but also to identify the areas with the best communications that will help the product to leave the warehouse more quickly.
Competitor actions. A good geomarketing program should also offer information about the competition in a specific area, from the number of establishments open to the campaigns that are being carried out at that time. In this way, the brand will have a clearer idea of whether or not it is worthwhile to carry out a campaign or open a new establishment in an area where the competition already has a consolidated presence.
Income level of the neighborhood . This is another of the basic indicators that brands should saudi arabia number data not forget when carrying out any action in a certain area, especially if it involves opening new stores. For example, the opening of a luxury store in a middle-class neighborhood may not give the results expected by the brand, since the target audience will not be in that area. In this sense, having control over the average income of each area will be of great help in geographically narrowing down the best areas to carry out each action.
Communications in the area. is becoming more important than ever, brands need to plan their commercial routes intelligently so that shipments reach the customer quickly and satisfactorily. Geomarketing can be of great help, not only to detect the fastest routes between the company and the customer, but also to identify the areas with the best communications that will help the product to leave the warehouse more quickly.
Competitor actions. A good geomarketing program should also offer information about the competition in a specific area, from the number of establishments open to the campaigns that are being carried out at that time. In this way, the brand will have a clearer idea of whether or not it is worthwhile to carry out a campaign or open a new establishment in an area where the competition already has a consolidated presence.