The Lead Generation Flow: A Win- Win Exchange
Posted: Tue Jan 07, 2025 5:22 am
Before delving into the steps that lead to the creation of lead generation campaigns, let's try to understand how the lead generation flow develops, on the user side.
Ebook - Marketing in 2022. Data at the Center of Trends and Strategies
The lead generation process begins when a user-visitor discovers the albania whatsapp resource business of a certain company through one of the company's marketing channels , such as a website, blog, or social media page.
The visitor clicks on the CTA (Call to Action) that appears within the content viewed. The CTA must motivate and push the user to do something , for example download a gated content . The CTA can be a short text or an image and must be linked to a button that makes it possible to physically perform the action .
By clicking on the CTA the user “lands” on the landing page , the destination page built specifically to complete the “exchange”: the company offers valuable content , such as an ebook, participation in a course or access to a webinar and asks in exchange for the completion of a more or less detailed form. In this way the company acquires the user's data (contact information but not only: in fact, different questions can also be inserted in the form, regarding for example preferences and purchasing expectations).
Once the visitor arrives on the landing page , he/she fills out a form (the form) in exchange for content (the offer) . Forms are usually hosted on landing pages, but they can be embedded anywhere on the site. It goes without saying that the content offered must be perceived by the user as sufficiently useful and significant, such as to convince him/her that the exchange is advantageous.
Ebook - Marketing in 2022. Data at the Center of Trends and Strategies
The lead generation process begins when a user-visitor discovers the albania whatsapp resource business of a certain company through one of the company's marketing channels , such as a website, blog, or social media page.
The visitor clicks on the CTA (Call to Action) that appears within the content viewed. The CTA must motivate and push the user to do something , for example download a gated content . The CTA can be a short text or an image and must be linked to a button that makes it possible to physically perform the action .
By clicking on the CTA the user “lands” on the landing page , the destination page built specifically to complete the “exchange”: the company offers valuable content , such as an ebook, participation in a course or access to a webinar and asks in exchange for the completion of a more or less detailed form. In this way the company acquires the user's data (contact information but not only: in fact, different questions can also be inserted in the form, regarding for example preferences and purchasing expectations).
Once the visitor arrives on the landing page , he/she fills out a form (the form) in exchange for content (the offer) . Forms are usually hosted on landing pages, but they can be embedded anywhere on the site. It goes without saying that the content offered must be perceived by the user as sufficiently useful and significant, such as to convince him/her that the exchange is advantageous.