To begin with, it would be a mistake to
Posted: Tue Jan 07, 2025 4:59 am
Difficulties in recruitment
This research involved 4 moderated and 12 unmoderated user tests on each of the pages. A total of 80 tests. Recruiting user test participants was undoubtedly the biggest challenge we faced.
Online trade in pharmacy and parapharmacy products is not the majority in Spain. As a result, the number of potential customers was much lower than in other cases. In other words, finding users who fit the profile and were willing to participate in the tests was a challenge. At this point, we would like to thank all users for their collaboration and for allowing us to carry out this study.
Large volume of information
The amount of information collected is large and often has to be processed by hand . This is a common problem in research projects that we face as researchers. To deal with it, it is essential to follow a methodology appropriate to the framework.
We use the double diamond model to remind us that divergence processes must be accompanied by a subsequent period of convergence . To do this, we use ordering and analysis techniques.
Learning from experience. Sectoral study of food.
As we mentioned at the beginning, a new sector study has been presented this year. In the previous one we analysed and compared the experience in different online supermarkets , but, once a sector usability study has been done, have they all been done? The answer is, obviously, no.
think that the problems or best practices found in one iceland number data sector will coincide with those found in another . The purpose of an industry study is to compare products that are in the same circumstances.
Depending on the context, the definition of the study will change, adapting to external conditions. Specifically, we see that the profile of the potential user of supermarket e-commerce is much more general than that of parapharmacy.
We then focus our analysis on where the data indicates. The way we approach some moments of the analysis has changed compared to the previous study. For example, in the study of online supermarkets, flowcharts were used to explain the triggers of the behaviour of the different types of users. However, this year, this option has been discarded.
Usability in the online pharmacy and parapharmacy sector
parapharmacy computer
The reason for this year's study's focus on the pharmacy sector is the detection of the rapid acceleration of the global pharmaceutical industry in the wake of the Covid-19 health crisis.
Conducting 80 user tests and interviews has allowed us to discover the complexity of this digital experience.
In the study, on the one hand, pain points are identified , discoveries that try to explain the usability difficulties that the user faces, such as:
This research involved 4 moderated and 12 unmoderated user tests on each of the pages. A total of 80 tests. Recruiting user test participants was undoubtedly the biggest challenge we faced.
Online trade in pharmacy and parapharmacy products is not the majority in Spain. As a result, the number of potential customers was much lower than in other cases. In other words, finding users who fit the profile and were willing to participate in the tests was a challenge. At this point, we would like to thank all users for their collaboration and for allowing us to carry out this study.
Large volume of information
The amount of information collected is large and often has to be processed by hand . This is a common problem in research projects that we face as researchers. To deal with it, it is essential to follow a methodology appropriate to the framework.
We use the double diamond model to remind us that divergence processes must be accompanied by a subsequent period of convergence . To do this, we use ordering and analysis techniques.
Learning from experience. Sectoral study of food.
As we mentioned at the beginning, a new sector study has been presented this year. In the previous one we analysed and compared the experience in different online supermarkets , but, once a sector usability study has been done, have they all been done? The answer is, obviously, no.
think that the problems or best practices found in one iceland number data sector will coincide with those found in another . The purpose of an industry study is to compare products that are in the same circumstances.
Depending on the context, the definition of the study will change, adapting to external conditions. Specifically, we see that the profile of the potential user of supermarket e-commerce is much more general than that of parapharmacy.
We then focus our analysis on where the data indicates. The way we approach some moments of the analysis has changed compared to the previous study. For example, in the study of online supermarkets, flowcharts were used to explain the triggers of the behaviour of the different types of users. However, this year, this option has been discarded.
Usability in the online pharmacy and parapharmacy sector
parapharmacy computer
The reason for this year's study's focus on the pharmacy sector is the detection of the rapid acceleration of the global pharmaceutical industry in the wake of the Covid-19 health crisis.
Conducting 80 user tests and interviews has allowed us to discover the complexity of this digital experience.
In the study, on the one hand, pain points are identified , discoveries that try to explain the usability difficulties that the user faces, such as: