marketing-dx-for-manufacturing_innova_seinarreport_2
Posted: Tue Jan 07, 2025 4:54 am
Nowadays, customers gather information online and tend to expect companies to not only provide product performance but also solutions to management issues and offer value-added proposals. As a result, customers are beginning to look to companies as partners in solving their problems. In order to meet this demand, it is necessary to understand the issues customers tg database face and clearly show how you can contribute to solving them. This requires efforts in a wide range of areas, including sales, marketing, and information dissemination via the web. It is particularly important to have a firm grasp of customers' purchasing behavior.
※Click to enlarge
There is a diagram showing the purchasing behavior of online customers in four stages. First, customers feel that there is a problem with their current supplier and start to think about considering another supplier for their next product purchase. After that, they go through the process of defining the necessary specifications, evaluating and considering, and then proceeding to selection. However, nowadays, customers tend to gather information on the web more often, and the timing of contacting suppliers tends to be later than before. For this, the survey data conducted annually by Medics is very useful, so please refer to it.
The traditional consideration process that flows smoothly from left to right is no longer mainstream, and now it is a complex process in which customers proceed with consideration while taking in information from the web at various stages.
As I mentioned at the beginning, I feel that sales issues are becoming a very big management issue even within companies. In particular, the shortage of sales personnel is directly linked to unmet sales and orders, so solving this problem is an urgent issue. The labor shortage is affecting sales power, and in an era when customer needs are becoming more sophisticated and information is collected digitally, if this is not addressed, there is a possibility that problems will be pushed onto each other within the company and customers will go to other companies.
※Click to enlarge
There is a diagram showing the purchasing behavior of online customers in four stages. First, customers feel that there is a problem with their current supplier and start to think about considering another supplier for their next product purchase. After that, they go through the process of defining the necessary specifications, evaluating and considering, and then proceeding to selection. However, nowadays, customers tend to gather information on the web more often, and the timing of contacting suppliers tends to be later than before. For this, the survey data conducted annually by Medics is very useful, so please refer to it.
The traditional consideration process that flows smoothly from left to right is no longer mainstream, and now it is a complex process in which customers proceed with consideration while taking in information from the web at various stages.
As I mentioned at the beginning, I feel that sales issues are becoming a very big management issue even within companies. In particular, the shortage of sales personnel is directly linked to unmet sales and orders, so solving this problem is an urgent issue. The labor shortage is affecting sales power, and in an era when customer needs are becoming more sophisticated and information is collected digitally, if this is not addressed, there is a possibility that problems will be pushed onto each other within the company and customers will go to other companies.