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Apart from being collaborative and easy to use, Peach

Posted: Tue Jan 07, 2025 4:54 am
by Bappy10
What kind of tools do you work with to speed up the process and improve results?
has a direct connection to the main advertising platforms : Google Campaign Manager, Youtube, Sizmek, and many more that we will announce soon. This integration allows the creative to be delivered in a matter of a couple of minutes from post-production, directly in the Youtube library, for example. Literally, with two clicks to authorize the permissions, we save hours downloading creatives from one place to another. Additionally, we have an API connection available that allows post-production companies to connect their editing tools with Peach and also save time downloading masters from one place to upload them to another. This does not mean that everything is done, the road is long, but Peach is leading this "revolution."
You have recently acquired Advalidation, what does this mean for your service? What luxembourg number data advantages will your clients find thanks to this agreement?

Advalidation is a revolutionary product. It is a source of pride to be able to offer such an effective solution to the market. In the field of digital advertising, the quality of the creatives and especially the tags are manually reviewed, with a lot of “cut-and-paste” involved, which produces errors. As a result of these errors, we find broken pages, ungenerated hits, slow loading of the creatives, cookies that appear where they shouldn’t… The list is long!

Advalidation allows any creative or tag , no matter how they come (zip, mp4, excel, mov, etc etc), to be tested in less than a minute , according to the criteria set by the media. In this way, before uploading the campaign to the server, one can determine if the creative or tag could jeopardize the user experience, the campaign KPIs, or the functioning of the content. In this way, a great advantage is provided to be able to detect errors and correct them in time without giving up impressions, campaign deadlines, frequency of impacts, etc.
With this new tool we manage to empower media to improve the experience of their users, without harming their advertising revenue. Media agencies, on the other hand, can get work done in advance instead of fixing last-minute problems. Brands will obtain a guarantee of technological compliance, GDPR, and image and sound quality with the highest standards , among others, while creative and post-production agencies will be able to show off their impeccable work on any media. Advalidation opens up many new possibilities for digital advertising.