lead-nurturing_IT_questionnaire
Posted: Tue Jan 07, 2025 4:45 am
1. The main sources of information are search engines and web media
Face-to-face sales have long been the norm in the B2B purchasing process, but in recent years, it has become common for customers to gather information about products and services online and compare them.
A survey conducted by Medics in 2024 targeting IT product selectors and manufacturing whatsapp number product selectors also produced the following results:
■IT products: Sources of information gathering in the "accounting for awareness" phase (Comparison with the 2019 survey/ multiple answers)
(Click on the image to see a larger version)
■When asked how they became aware of the IT products they were selecting, 42.3% said "search engines" and 27.8% said "web media," showing that online information gathering is the mainstream.
■While offline information gathering is also used, with 16.1% saying "offline (face-to-face) exhibitions, specialist events, seminars" and 20.2% saying "sales representatives from vendors/manufacturers," 14.2% said "online exhibitions, specialist events, seminars" and 17.3% said "vendor/manufacturer websites," showing that selectors are using online information sources that can be seen as a substitute for face-to-face information.
Face-to-face sales have long been the norm in the B2B purchasing process, but in recent years, it has become common for customers to gather information about products and services online and compare them.
A survey conducted by Medics in 2024 targeting IT product selectors and manufacturing whatsapp number product selectors also produced the following results:
■IT products: Sources of information gathering in the "accounting for awareness" phase (Comparison with the 2019 survey/ multiple answers)
(Click on the image to see a larger version)
■When asked how they became aware of the IT products they were selecting, 42.3% said "search engines" and 27.8% said "web media," showing that online information gathering is the mainstream.
■While offline information gathering is also used, with 16.1% saying "offline (face-to-face) exhibitions, specialist events, seminars" and 20.2% saying "sales representatives from vendors/manufacturers," 14.2% said "online exhibitions, specialist events, seminars" and 17.3% said "vendor/manufacturer websites," showing that selectors are using online information sources that can be seen as a substitute for face-to-face information.