4 Keep creating content

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pages, you also need to improve your site using heat map tools and access analysis tools.

For example, if you use a heat map tool, you can identify
parts of the page that you want users to read but are not being read
, parts where many users are leaving
, and conversion points . By using the tool to find issues, you can improve scroll rates phone data and click rates. Don't just do this kind of test once, but always continue to make improvements.





It is important for BtoB sites to always be creating content.

Draw a picture of the customer journey of your potential customers and provide content that is appropriate for their current state.

To achieve results with a BtoB site, you need to develop content that is always needed and that keeps up with trends, such as e-mail newsletters, blogs, white papers, and webinars.

It is best to produce content in-house, as this allows you to quickly provide your company's know-how, but if you want to develop high-quality content quickly and on an ongoing basis, you should also consider finding a production partner.



4 Successful Cases of BtoB Website Renewal