Motionly’s creative builder will give the advertising industry the opportunity to easily create, publish and measure new types of creative formats, including interactive animations in DCO (Dynamic Creative Optimization), which dynamically adapt to the context of the website or app. Ad interactions, such as swipes and engagement, are easily measured and analyzed to optimize content, placement and perform A/B testing. Finally, this offers concrete and actionable insights into user experience , based on a granular measure of user interactions with creative formats.
joins Ogury as VP Engineering. denmark number data With over 20 years as an entrepreneur and software development engineer, Édouard brings with him a wealth of experience. “ Digital ads can be as amazing as they are invasive and passive . This is the key idea that drove the creation of Motionly five years ago, with the aim of offering end users entertainment and control over creative ads. Ogury shares the same vision of what mobile creativity should be. That’s why joining a leader in mobile advertising like this is the perfect next step for Motionly’s growth,” explained Édouard Mercier, founder of Motionly and VP Engineering at Ogury.
“Marketers must adapt to an ever-changing digital landscape and are looking for innovative ways to engage users on mobile. You can have the best targeting technology in the world, but its impact will become irrelevant without engaging creative formats . This equation has always been at the core of our technology stack and we are thrilled to take our creativity to the next level with Motionly,” said Thomas Pasquet, CEO of Ogury.
Press release