Did you know that 3 out of 4 people prefer to receive a newsletter with a discount coupon rather than traditional emails? If you are not yet using personalized coupons in your email campaigns, it is time to start doing so to offer a measurable benefit to your subscribers.
Although commercial emails with discounted products have a fairly high impact, receiving an exclusive discount has a rapid influence on the purchase decision. Studies show that once the coupon is received, 30% of people use it the next day, and 82% within a week.
But what about sending an individual discount code to each subscriber, and not the same one for all? That would mean a much improved shopping experience. We have good news! Now you can do it with the new dynamic coupon feature of the NewsMAN email marketing platform .
Create the series of discount codes in your uganda telegram site's eCommerce platform, import them into NewsMAN as part of the dynamic coupon, and then put it all on autopilot.
Discover in this article the origin of the coupon, its impact on consumers and how you can use it in your newsletters, automatic emails and subscription forms.
From the appearance of the coupon until today
Did you know that despite Coca-Cola ’s exceptional launch in 1886, the brand managed to sell only nine bottles per day in its first year? Even with a powerful slogan and extensive newspaper advertising, sales were disappointing. However, a year later, the introduction of printed coupons changed everything. Consumers were delighted to receive vouchers to try a free glass of Coca-Cola. This innovative coupon marketing strategy proved to be a success.
Coca-Cola free coupon
Image source: innovation-village.com
In the meantime, digitalization has changed consumer behavior, but the idea of receiving a benefit before purchasing has remained the same. Thus, 75% of people prefer emails with discounts and offers.
To succeed in the competitive e-commerce landscape of 2024, however, it is necessary to optimize coupon visibility and distribution to quickly reach customers at the right time.
One of the easiest and most effective methods to send coupons to a large audience is email marketing. Find out below how you can include the dynamic coupon with personalized discount codes in your email marketing campaigns.
Dynamic coupon with discount in email campaigns
Research shows that emails containing coupons stand out for their superior performance :
a 14% higher opening rate;
a 34% higher unique click-through rate;
a 27% higher conversion rate (complete transactions);
and a 48% increase in revenue per email sent.
Compared to the usual newsletters, although equipped with an attractive commercial language, the integration of coupons with discount codes in the email marketing strategy proves essential for more effective campaigns and with more convincing results.
Here's how you can add dynamic coupons in the NewsMAN emailing platform .
Steps to Add Dynamic Coupon and Discount Codes in NewsMAN
As mentioned at the beginning of the article, the first step is to create the series of promo codes for the dynamic coupon in your site's eCommerce platform. For example, you can create coupons with percentage discount, fixed value or free shipping offers.
Once created, you can import them into the NewsMAN email marketing platform via a .csv file or via the API, using a webhook URL.
Next, you need to add a dynamic coupon with discount codes to your NewsMAN account. Here are some simple steps:
In the E-Commerce > Coupons section, click on ' Add Coupon ' and fill in the name, type (import or API), expiration date and notification preferences when codes expire below a certain number;
Add the coupon, then click the import link to import the discount codes associated with it;
In the newsletter editor, drag an empty row, then the Coupon icon and select the coupon