10 tips if you want to open your online grocery store in China

[Jahangir655]

Shoppers are turning their backs on the supermarkets and now they are purchasing food products via internet.

The popularity of online grocery shopping is rapidly increasing.
Rise of the disposable income, growth of the middle class, higher internet penetration rate, increased desire for a better lifestyle have led Chinese consumers to increasingly choose e-commerce over traditional retail shops.

In 2013, e-commerce transactions totaled $296.57 billion, a 41.2% growth from 2012. With such a fast growth, it’s estimated that China’s online retail sales will hit the $540 billion landmark by 2015.

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Online grocery shopping is also part of this trend. Chinese customers are one click away from foreign vegetables, fruits… you name it. This is crucial these days with all the scandals that have been uncovered these past few years.

China has become the perfect market for launching online supermarkets with czech republic telegram number foreign new products, as reported by Sam Mulligan, director of Data Driven Marketing Asia (DDMA).

A study called “The development of online supermarkets in China”, reported that up to 65% of online supermarket consumers are willing to purchase new brands while 58% already bought new brands.

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Some consumers are interested to purchase new brands or new products, however they are shy to do it in public. Through groceries online they have the chance to buy products that they desire but in an anonymous way.

Other advantage of groceries online is that consumers can research about the products before purchase and evaluate if they are willing to try them. If brands or products have good comments and opinions from other consumers, they will be more determined to purchase.

According to the study, there is an essential group to target which includes younger users between 25 and 35 years old with a high income, a good education and from middle and upper class. This group of consumers is the most willing to purchase new brands and products.