Nurtigo , marketing automation software developed by a Doxee partner company
Posted: Mon Jan 06, 2025 9:58 am
In fact, with the data relating to the value of purchases, their frequency and the date of last purchase, it becomes possible to conduct an RFM analysis – Recency, Frequency, Monetary – a type of analysis that allows you to segment customers into groups of buyers depending on the value they bring to the company, so as to have customers who purchase often and spend a lot in one group, those who purchase little but pay a lot in another, those who spend little and rarely in another, and so on.
Is equipped with precisely this RFM segmentation function, which makes it cameroon whatsapp resource possible to define segments that are similar in terms of purchasing habits and interests , which form the perfect basis for up-selling and cross-selling campaigns for insurance products.
For example, cross-selling campaigns could be carried out on the accident branch's gold customers - a segment of users who are sensitive to insurance products and willing to pay - for the health branch, which is similar in many ways. On the generalist and generally static segment of RC Auto customers, a campaign could be conducted to acculturate them to additional services aimed at promoting a final up-sell at the next renewal of the auto policy. And so on.
The usefulness of marketing automation for the insurance industry lies precisely in this: being able to identify the various groups of customers and contacts that populate the database based on their purchasing habits and interests, and cultivate the relationship with each of these in order to promote the right insurance products to the right customer .
Is equipped with precisely this RFM segmentation function, which makes it cameroon whatsapp resource possible to define segments that are similar in terms of purchasing habits and interests , which form the perfect basis for up-selling and cross-selling campaigns for insurance products.
For example, cross-selling campaigns could be carried out on the accident branch's gold customers - a segment of users who are sensitive to insurance products and willing to pay - for the health branch, which is similar in many ways. On the generalist and generally static segment of RC Auto customers, a campaign could be conducted to acculturate them to additional services aimed at promoting a final up-sell at the next renewal of the auto policy. And so on.
The usefulness of marketing automation for the insurance industry lies precisely in this: being able to identify the various groups of customers and contacts that populate the database based on their purchasing habits and interests, and cultivate the relationship with each of these in order to promote the right insurance products to the right customer .