Engage customers with reviews and feedback

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People rarely visit websites when they are in the decision-making phase. Instead, they rely on social media to discover, update, and connect with brands. This is where an application like Hootsuite comes in . For this reason, aligning PR with social media marketing and engaging with customers becomes crucial.

Social Influencers
Social influencers play a vital role in brand building, especially for e-commerce stores. Especially if your audience includes millennials and Gen-Z. For example, check out this influencer sri lanka whatsapp campaign by American Eagle featuring TikTok star Addison Rae.

It is advantageous for several reasons, such as

You get direct access to a large audience.

You build more loyal communities and increase your online authority.

Depending on your goals, you can build your presence locally and globally.

Influencer endorsements work as a public testimonial and encourage people to try their offerings.

Engaging with customers by responding to their comments and acknowledging their feedback on review platforms can be a great organic boost to your PR. Just listening to your customers’ issues, delivery problems, or their service experience says a lot about your brand values. This not only gets customers talking about your brand, but it also provides insights to improve their experience.