A similar concept can be applied to hashtags on social media

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Identifying low-impact keywords and hashtags comes down to research.

You can use keyword research tools (like SEMRush and Ahrefs ) to research keywords and search queries until you find a few with the perfect volume-to-competition ratio.

When it comes to hashtags, experiment with longer versions of short, broad terms that fit your content’s niche.

For example, let’s say a personal slovenia whatsapp injury law firm like The Brian White Law Firm or even a law firm SEO service like LawRank wants to find the right keywords and hashtags to use on social media and blog posts to maximize their visibility.

Using the hashtag #avvocato on Instagram would make them get lost in the crowd: there are over 5.58 million posts.

But using a longer, more specific keyword like #personalinjurylawyers would have a significantly better chance of being seen by their ideal audience, given that that hashtag only has just over 74,000 posts.

In terms of keywords, SEMRush shows that "personal injury lawyer" has a keyword difficulty score of 81%.