It is important to highlight that the mobile gaming environment is both safe and premium for brands. It has a broad and heterogeneous audience, with quality content, in which the user participates at the right time. At the same time, it offers the insertion of effective advertising formats that generate a good user experience.
On the other hand, when it comes to measuring the effectiveness of mobile gaming campaigns, there are many things that make marketers smile, such as the fact that they have access to a relevant, trackable, verifiable and valuable audience. Mobile as a whole is the most tracked, most measured and most accountable digital platform. In fact, measurement services such as those from Nielsen, MOAT, Integral Ad Science or DoubleVerify, can measure exactly the viewability that advertisers are looking for. And this gives them peace of mind that advertising is being delivered effectively in a way that serves to improve user behavior as well as brand results.
can be annoying for users oman number data . How do you ensure that Adsmovil's advertising on the mobile gaming channel does not interrupt players in the middle of a game?
Mobile gamers love what is known as reward videos, which are those offered within a game to obtain a reward for the player, such as, for example, coins, lives or extra skills for watching the ad. In addition, they are very well received by players, since they consider them an interesting and valid exchange, with which they feel that their game is not interrupted or that they are watching "advertising". In fact, according to a recent study by AdColony, the majority of Spanish players (78%) prefer to watch reward video ads to get advantages in their games.