Radio started out as a companion . That friend you listen to for distraction, an intimate moment. News, sports, conversations, music, podcasts… thanks to audio you can learn everything while doing other activities.
Audacy has created the State of Audio guide “ The Disruptors: The Listeners, Advertisers and Creators Revolutionizing Audio .” In this study, the company highlights the people, content and communication strategies that make audio an essentia israel number data medium for marketing.
It has become a very advantageous medium for advertisers. These listeners follow their favorite creators, regardless of the platform they are on. Audacy calls these listeners “AudioX .”
AudioX listeners are 52% more likely to have a college degree and two-thirds more likely to have a household income of over $100,000 compared to digital-only consumers. Additionally, they have a higher propensity to remember brand messages and have a significant increase in purchase intent.
Total weekly listening soared last year by 7 million to 176 million , a sum that even surpassed 2020’s all-time high. Average weekly listening time jumped a full hour from 15 hours, 12 minutes to 16 hours, 14 minutes.
Streaming audio ad revenue increased 59% last year , outpacing increases in video and online search. Multi-channel audio campaigns work better for marketers, who see a lower cost to convert with multi-channel campaigns — 38% lower than signal-channel audio buys, accor