How to Use Podcasting for Lead Generation

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For him. AI is the right tool at the right time : at a time when content publishers are withdrawing from the random algorithms of social networks. AI will be able to enable more discoverability (provided it has the necessary metadata.. Aftonbladet trained 260 journalists in the art of prompting Martin Schori and Elin Wieslander from Swedish newspaper Aftonbladet presented several ways in which they are adopting AI. some of them very creative. Within their AI Hub . a team of seven people from different departments of the company work full time to explore AI solutions and train their colleagues.


Here too. they opted for an integrated interface solution. the “AI Buffet” . This includes a tool to help journalists come up with ideas for angles on a story (a ‘ brainstormer ’.. an assistant to optimize SEO. an malaysia telegram assistant for proofreading in the style of Aftonbladet. and a “ Youth Assistant ” tool to create information boxes. timelines and other forms of content that are popular with young audiences. The most popular with the editorial team: precisely this “fact-box”. a summary of facts contextualized in an article. transcription/translation. and SEO assistance.


'The Youth Assistant' by Aftonbladet How did they convince their management. without whose support the best AI strategy is of little use? They pointed out that Aftonbladet 's lead in the digital transformation came from the fact that they were among the first to equip journalists with iPhones. So they asked the question: "Do you want to miss this iPhone moment?" However. there is one small drawback: despite a real expectation of results. the technology is not yet ready for all use cases.