Arce Media and Auditsa have published, as every month , the internet report for July and August 2022. This highlights the brands and sectors with the highest advertising investment.
In the first three positions are CaixaBank (2.67%), followed by O2 (2.03%) and Repsol (1.93%). followed by brands such as Renfe (1.52%), Alcampo (1.52%), Iberdrola (1.52%), IQOS (1.50%), KIA (1.40%), El Corte Inglés (1.28%) and Movistar (0.17%). According to data from the Arce Media and Auditsa report, carried out on a total of 8,639 brands and 41,962 creative works.
In the results of last June , Madrid City Council, El Corte Inglés and KIA led the ranking of advertising investment. On that occasion, the report was prepared with a base of 5,796 brands and 26,369 creatives.
The sectors with the highest investment are “Public and Private Services” with a iran number datatotal of 1,737 brands and 5,473 creatives. “Distribution and Restaurants” with 1,358 brands and 8,434 creatives. “Transport, Travel and Tourism” closes the top 3 with a total of 633 brands and 3,064 creatives.
Followed by the sectors of “Culture, Education and Media” with 1,285 brands with 6,351 creatives. “Telecommunications and Internet” with 742 brands and 3,473 creatives, “Automotive” has 230 brands and 2,217 creatives, “Finance and Insurance” with 197 brands and 1,640 creatives. In the case of “Energy” , the sector has 78 brands and 695 creatives. “Beverages” with 151 and 716 respectively and “Food” with 289 brands and 1,000 creatives.
In terms of the type of purchase, direct purchase is the undisputed first choice with 72.72%, compared to 27.28% for programmatic purchases. And the type of digital advertising with the most investment, display continues to outperform video with 70.74% versus 29.26%, respectively.
Websites also invest in advertising
In the case of websites, the largest investors are: YouTube (16.17%), Marca (8.07%) and As (5.30%). The list of largest investors includes other media such as El País (5%), El Mundo (3.64%), La Vanguardia (2.98%), Telecinco (2.67%), El Confidencial (2.63%) and ABC (2.19%). The social