Was it a different platform that resonated better with your audience?

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If you see that a certain video or guest blog post isn't bringing people in, ask yourself why. Also, if there's external content that's driving visitors in the door, what's different?

Do they respond better to video than text or vice versa? The answers to these questions can be found in your website traffic KPIs.

You can improve your website traffic by learning from the data you collect and making changes accordingly.

For example, if you notice pakistan whatsapp that one lead source is performing well, while another is not, allocate more of your budget to the source that is performing. This will drive more quality traffic.

Paid and organic search
When you’re trying to spread content, there are two ways people can find you: organic reach and paid reach.

Organic reach shows people who find you through organic searches. This is typically a Google search that comes from effective search engine optimization. Then there is paid reach, which comes from pay-per-click ads like Google Ads, Facebook Ads, and other forms of paid advertising.


There are several factors that determine these metrics. The ideal is to see organic reach increase over time. SEO has a huge potential for performance if you can reach the first page of Google's SERP. But this takes time and skill.

If you aren’t seeing a huge return on your paid KPI, there’s a targeting issue. Initially, you should see a higher return on your paid activity with low levels of organic visitors. But then, as your SEO efforts start to take off, you should see the number of organic visitors increase.