Use A/B testing to identify the perfect email
Posted: Mon Jan 06, 2025 5:52 am
The email with the highest click-through rate or engagement is likely to be the most effective. Therefore, you can modify your email campaign to include elements of the winning email that performed best.
Not sure how to conduct an A/B test? Email marketing specialists are experts in this area. They can help you set up strategic A/B tests that provide data-driven results.
#8. Tell a story
When it comes to email, it's all chile whatsapp about attention. Your subscribers probably have tons of brands in their inbox trying to convince them to make a purchase.
People often scroll through emails or delete them. So, you only have a small window of time before a lead loses interest, which means your email needs to be compelling enough to stop them from scrolling.
You can do this with an interesting and relatable story. 75% of consumers believe brands should use storytelling in their marketing.
Whether it’s a narrative about your brand or a story about how your product changed a particular customer’s life, telling a story is a great way to make your emails more engaging.
Some ways to include storytelling in your email marketing are:
Gamify your email content with interactive storytelling elements (e.g., encouraging subscribers to make choices that influence the narrative).
Not sure how to conduct an A/B test? Email marketing specialists are experts in this area. They can help you set up strategic A/B tests that provide data-driven results.
#8. Tell a story
When it comes to email, it's all chile whatsapp about attention. Your subscribers probably have tons of brands in their inbox trying to convince them to make a purchase.
People often scroll through emails or delete them. So, you only have a small window of time before a lead loses interest, which means your email needs to be compelling enough to stop them from scrolling.
You can do this with an interesting and relatable story. 75% of consumers believe brands should use storytelling in their marketing.
Whether it’s a narrative about your brand or a story about how your product changed a particular customer’s life, telling a story is a great way to make your emails more engaging.
Some ways to include storytelling in your email marketing are:
Gamify your email content with interactive storytelling elements (e.g., encouraging subscribers to make choices that influence the narrative).