“We want to encourage the emerging generation of digital natives to express themselves through fashion both off and on-screen. The H&M Loooptopia experience on Roblox allows players to explore worlds, discover trendy ingredients, and experiment with designs, materials, colors, and patterns in a playful way, creating the next virtual garment and wardrobe for their avatar,” Max explains.
This is not the first time that this brand has embarked on an adventure in the albania number data metaverse. At the end of 2022, H&M presented “ Metaverse Design Stories ”. It is a collection of clothing from the real world but inspired by the virtual world. The company placed mannequins in the store in Times Square in New York and thanks to this, it is changing fashion as we all know it.
H&M isn’t the only brand exploring the realms of the metaverse. Gap, Nike and Ralph Lauren are just a few of them. Gucci , to celebrate the launch of its latest fragrance Flora, invited Miley Cyrus to visit its space in Gucci Town, on Roblox . The singer became the first avatar to explore this virtual world created in collaboration with the video game development studio “ The Gang ”.
Meanwhile, Samsung introduced the virtual gaming experience “Space Tycoon” on Roblox. Finally, Spotify introduced its Spotify Island . This virtual space became a sound paradise where fans and artists from around the world can explore the world of audio, complete quests, and access exclusive merchandise .