Following the constant controversies that arose with Twitter and its announced debacle after the company was acquired by the American magnate Elon Musk, a popular debate about possible alternatives to this platform began to gain strength, and that is where the name Mastodon appeared.
Mastodon is a microblogging social network where you can express your opinions on any topic. Its similarities to Twitter make it an obvious alternative, especially in terms of design and functionality, but the differences go further than that. Iago Trebolle from Flat 101 presents two of the main differences between Mastodon and Twitter:
«Mastodon works by servers, on each server there is a community of croatia number data users and this makes each one of them independent from the rest. Each server is a world apart. While on Twitter there are no servers or different rules for each user, on Mastodon each different community (or server) has its own rules. That is, Mastodon is more like a forum where we follow the different communities/topics that interest us and interact separately in each of them .»
«The other big difference is that while Twitter is a closed, ad-supported network, Mastodon is an open, ad-free network not operated by any company. All that can be published is organic content, which can be a problem for brands and their social media marketing strategies.»
In the midst of this now calming down of controversies, many corporate brands paused their Twitter campaigns. However, they did not choose to approach Mastodon either, except for a few examples such as Volkswagen, which has two profiles on the social network and was one of the first brands to pause its Twitter campaigns.
Despite these circumstances, as Iago reflects, it seems that blood will not reach the river. "Neither Twitter is going to disappear, nor is Mastodon an alternative."
«Likewise, this crisis situation on Twitter is not new for brands or users. Every time there is a controversy on Twitter, the number of registered users on Mastodon shoots up but then falls precipitously. And so it goes from time to time. This is not the first nor will it be the last great wave of panic on Twitter ,» he concludes.
If you are interested in learning more about this new perspective that Mastodon proposes, you