Improve product feed management and volume
Posted: Mon Jan 06, 2025 4:58 am
In the current digital ecosystem, both media and advertisers, across the entire Adtech sector , continue to wonder how the end of third-party cookies will affect us and how large companies will adapt to these changes.
In response to one of the main current challenges of the digital sector, Neural.ONE , a leading attribution technology company belonging to ADG Media Group , has been working for more than a year and a half on a new dynamic creative system with cookieless technology , which is already being used by some of its advertisers, achieving great results.
Thanks to these new formats, they have managed to position their technology as one of the leading solutions on the market, thus giving ADG Media Group clients the possibility of working with their product feeds in a more optimal and efficient way, through much more personalized impacts.
When carrying out this optimization, Neural.ONE has defined the three major challenges bulgaria number data it has faced and how its technology responds to each of them:
Thanks to their development team, they are able to manage campaigns for up to 30,000 products with an update interval of 1 hour. This ensures that ads are always up to date with changes in price, inventory, market situation, etc.
Identify the most interesting products for each user
The creation of a custom algorithm allows them to analyze more than 10 different metrics to determine which products are most attractive to users, including: location, number of visits per product, time spent browsing each of them, scroll, etc.
Once this information has been collected, they perform calculations with these metrics and create dynamic rules based on user behavior to identify which product has caught their attention the most, and then show it to them.
Achieve ad personalization without the use of cookies.
To offer each person valuable and interactive content, they generate an identifier for each user from the information collected.
All of this allows the user to be identified and their behavior to be understood, automatically generating content without the need to use cookies.
Using new cookieless dynamic creatives
Among the most notable applications that we have found with the implementation of these dynamic creatives is the case of Solvia , a leading real estate agency in Spain.
In response to one of the main current challenges of the digital sector, Neural.ONE , a leading attribution technology company belonging to ADG Media Group , has been working for more than a year and a half on a new dynamic creative system with cookieless technology , which is already being used by some of its advertisers, achieving great results.
Thanks to these new formats, they have managed to position their technology as one of the leading solutions on the market, thus giving ADG Media Group clients the possibility of working with their product feeds in a more optimal and efficient way, through much more personalized impacts.
When carrying out this optimization, Neural.ONE has defined the three major challenges bulgaria number data it has faced and how its technology responds to each of them:
Thanks to their development team, they are able to manage campaigns for up to 30,000 products with an update interval of 1 hour. This ensures that ads are always up to date with changes in price, inventory, market situation, etc.
Identify the most interesting products for each user
The creation of a custom algorithm allows them to analyze more than 10 different metrics to determine which products are most attractive to users, including: location, number of visits per product, time spent browsing each of them, scroll, etc.
Once this information has been collected, they perform calculations with these metrics and create dynamic rules based on user behavior to identify which product has caught their attention the most, and then show it to them.
Achieve ad personalization without the use of cookies.
To offer each person valuable and interactive content, they generate an identifier for each user from the information collected.
All of this allows the user to be identified and their behavior to be understood, automatically generating content without the need to use cookies.
Using new cookieless dynamic creatives
Among the most notable applications that we have found with the implementation of these dynamic creatives is the case of Solvia , a leading real estate agency in Spain.