The rise of the most popular products: From 2.7% to 11.9%
Posted: Mon Jan 06, 2025 4:39 am
Image Packs: A Jump From 44% to 67%
Perhaps one of the most notable increases is the rise of image packs , which rose from 44% of keywords tracked in 2021 to 67% in 2023. Visual search has steadily grown in popularity, and this increase reflects users’ growing preference for more visually engaging content, especially in product-related searches or queries that require visual representation.
Image packs provide users with an immediate and eye-catching display of relevant images at the top of search results, often resulting in high engagement rates. For businesses, optimizing bahamas whatsapp images with appropriate alt text, file names, and structured data can significantly increase their chances of appearing in image packs, which is crucial during visually-intensive shopping seasons like Black Friday and Christmas.
The Popular Products feature has also seen significant growth, going from 2.7% to 11.9% of keywords tracked in recent years. This feature showcases trending products from various retailers, allowing users to navigate directly from the SERP without having to click through multiple sites.
The rise of Popular Products is another indicator of the growing importance of e-commerce and product discovery in search behavior. For businesses, this presents an opportunity to optimize their product data feeds and leverage platforms like Google Merchant Center to ensure their products are present in this highly visible SERP feature.
Perhaps one of the most notable increases is the rise of image packs , which rose from 44% of keywords tracked in 2021 to 67% in 2023. Visual search has steadily grown in popularity, and this increase reflects users’ growing preference for more visually engaging content, especially in product-related searches or queries that require visual representation.
Image packs provide users with an immediate and eye-catching display of relevant images at the top of search results, often resulting in high engagement rates. For businesses, optimizing bahamas whatsapp images with appropriate alt text, file names, and structured data can significantly increase their chances of appearing in image packs, which is crucial during visually-intensive shopping seasons like Black Friday and Christmas.
The Popular Products feature has also seen significant growth, going from 2.7% to 11.9% of keywords tracked in recent years. This feature showcases trending products from various retailers, allowing users to navigate directly from the SERP without having to click through multiple sites.
The rise of Popular Products is another indicator of the growing importance of e-commerce and product discovery in search behavior. For businesses, this presents an opportunity to optimize their product data feeds and leverage platforms like Google Merchant Center to ensure their products are present in this highly visible SERP feature.