It Also Improves Deliverability, Which Impacts the Overall Performance of Your Email Marketing Efforts. Monitor and Analyze Indicators by Tracking and Analyzing Key Metrics, You Get Valuable Insights Into the Performance of Your Email Campaigns, Subscriber Engagement, and Overall Email Marketing Strategy. Email Marketing Metrics Source: Sender Let's Take an Example to Understand the Impact of Email Campaigns on the Health of the Email Database. Let’s Say You Send an Email Campaign to Your Entire Email List Without Segmenting or Targeting Your Audience.
Many Recipients Unsubscribe or portugal whatsapp number list Mark the Email as Spam Because It Contains Irrelevant Content or Content That Doesn’t Match Their Preferences. This Can Decreasing Engagement, and Increasing Spam Complaints. Tips to Help You Monitor and Analyze Email Metrics Properly: Establish Key Performance Indicators (Kpis) in Advance : Determine Which Marketing Metrics You Will Monitor and Report on. Indirect Metrics That Impact the Health of Your Email Database Include Open Rates and Click-through Rates.
Direct Metrics Include Subscriber Engagement Data, Unsubscribe Rates, and Spam Complaints, Among Others. Review and Benchmark Regularly: Review and Analyze Your Email Metrics to See Where Your Email Campaigns Stand. Compare Your Data to Past Historical Performance or Industry Benchmarks to Gain Proper Context and Accurate Insights. Test and Optimize: Use a/b Testing to Optimize Your Email Campaigns One Variable at a Time. Test Different Variables, Including Subject Lines, Content Formats and Ctas, and Even Send Times to See What Works Best.