So how do you create a detailed picture of your social media audience?

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Another important element of managing social media more effectively is choosing the right platform. After a social media audit analysis, it may turn out that some platforms are not working well for your brand. In this case, you should take the time to understand the effort required to get the results you need. A lot also depends on where your audience is. If during your research, you find that your audience is mostly on Twitter but your presence on the platform is far from strong, then you should work on improving your Twitter presence. If
your results are not as good and your audience is somewhere else, you may want to consider shifting your resources to a different channel. But before you do that, ask yourself these questions:

What are my business goals (brand awareness, sri lanka mobile phone number lead generation, website traffic, conversions, etc.) Which social media outlets can I use to meet my business goals? How much budget do I need to achieve my goals?
Will I be able to perform efficiently enough to generate positive ROI? Will the budget be sufficient for marketing success on the platform?
What are the demographics of the community and do they match the demographics of the audience I want to reach?
On which social media is my target audience active? Will I be able to reach them effectively?
How popular is the social channel I will be using among marketers? How much content will I need to produce to stand out?
Knowing your customer base

When it comes to managing social media effectively, analyzing your social media audience is of utmost importance. Analyzing your followers has many benefits, such as building stronger customer relationships, creating more relevant content, and increasing social media conversions. You should analyze your audience to use both your budget and resources correctly.


You should start by segmenting your audience. You should analyze everything from their interests to the music they like to the groups they follow. Having this information will allow you to use your resources better by focusing on what’s best for your community. So where do you get and analyze information about your target audience?

Where Can I Get Target Audience Information?