real estate agent

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real estate agent

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Use keyword combinations wisely
Sometimes you’ll find that you’ll come up with one or two keyword ideas that can be expanded into a long list of keywords.
For example, let’s say you’re the real estate agent in London that we’re talking about right now. You deal in both residential and commercial properties, and you’ve determined that people have multiple ways of describing your business when searching (e.g. real estate agent, real estate agent, real estate agency, etc.). You also want to make sure that you’re targeting all the relevant niches that you offer your services in. One way to do this is to put all the words into a keyword matrix like this:
commercial residential
real estate
You can create a comprehensive keyword list by combining every singapore mobile phone number word/phrase from each of the three columns.
You can generate a list of keywords starting from just a few of the words above and continuing until you’ve found a combination.
If you don’t want to do this manually, you can take the help of Google Keyword Planner and other programs. If you’re using an automated tool, make sure that once you’ve got the full list, you check that all the combinations make sense and are relevant.

There's No Point in Being Too Specific

When you come to add your keywords to your Google Ads account, you may notice that Google has given a few keywords a ‘Low Search Volume’ rating. Any keywords that are classified this way will not be eligible to show ads. However, if search volume increases to the required level at some point in the future, these low volume keywords will automatically become eligible.
This is one of the frustrating things about Google Ads – Google doesn’t allow you to bid on long-tail keywords that are too specific. Instead, you need to make sure that you have higher volume keywords in your account and that you are using broad enough match types to ensure that you are capturing any searches for these low volume queries.
So spending days with thousands of keywords for every possible combination is not a good use of your time. Instead, make sure that you cover the main ways that people search, and then, over time, you can refine your keyword list based on what people are actually searching for (as shown in the search terms report).The Google Display Network is the largest contextual advertising network on the Internet today. Learn how to place ads in multiple formats on millions of websites to diverse audiences around the world using a wide range of targeting methods.
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