Event Marketing Email Examples: Crafting Engaging Campaigns Mccoy Used Email Marketing to Market Her Event and Send Targeted Emails to Segments of Her Email List. "We Sold 200 Tickets, Had a Few Sponsors, and a Bunch of Sxsw Walk-ins. I Sold the Tickets Through Nearly 50 Different Emails Spread Throughout Campaigns Which I Wrote/scheduled and Published in Sequences to Our List of Roughly 60,000 Recipients." the Bulk of Ticket Sales Came From a Smaller, Highly Engaged List of Fewer Than 5,000 Subscribers From Her Personal Newsletter, Where Trust Was Strongest.
Mccoy Set Up Her Event egypt whatsapp number list Email Marketing Campaign Seven Months Before the Conference. After Analysis and Feedback From Her Subscribers, Earlier Promotion Would Have Helped in Securing More Ticket Sales. "[s]tart Earlier Next Time–we Got a Lot of Folks That Said 'f Only I Knew Sooner, I Would Have Planned for Travel.'" Sponsors Were Brought on Board Through Cold and Warm Outreach, Resulting in Several Successful Partnerships. When Looking at the Roi, Mccoy Knew Her Live Event Wasn't Profitable.
"We Were Not Profitable With This One. We Would’ve Been Profitable and Had the Same Amount of Folks if We Didn’t Hire the Celebs (That Alone Ran Us $53k+, and No Ticket Sales From Their Mentions). I Didn’t Plan for a for “big Names…” but Those Big Names Didn’t Bring Us a Single Ticket Holder! Lesson Learned. " Mccoy Knows That Leveraging Other Communities is Important to Ticket Sales.