Effective Internet Sales Management
Posted: Sat Dec 21, 2024 4:15 am
Of course, before launching an online store, you should ask yourself the main question: “Is it worth doing at all?” Most often, the answer will be “yes”.
Aksi Marsovich
Intergalactic expert
Recently I took part in the federal seminar "Tools for Improving Company Efficiency" and decided to share my speech with you. In this article we will talk about online sales. So, let's go!
Does it make sense to open your own online store?
Of course, before launching an online store, you active telegram number data should ask yourself the main question: "Is it worth doing at all?" Most often, the answer will be "yes". Since it is difficult to separate online and offline business now.
E-commerce market
The Internet has penetrated our lives so deeply that an online store has become not something separate, but simply another, often the main sales channel in most areas of business. Sales volume statistics, as you can see, are consistently positive.
The purchasing model is also changing. If earlier it could be considered that it is you in Moscow who buy, and here everything is the old-fashioned way, now we are at the stage when regional trade is showing high growth rates.
And there is a serious fly in the ointment. Online trade is largely indifferent to the factor of geographical proximity. The customer does not really care where the store is located, if he is generally satisfied with the price and delivery conditions. This means that you will have to compete with large brands and trading platforms.
When you go online with your offer, you need to clearly understand what advantages underlie your strategy, based on the product category, the specific competitive situation in your industry, etc. For example, in the mass production sector, local online stores have an advantage over foreign ones. We all remember AliExpress. Their advantage is fast delivery. And AliExpress understands this well, so they have already opened a mall in Russia with fast delivery and the possibility of returns within two weeks.
Since you are probably already scared, I want to emphasize that such a noticeable presence of large players online works not only for them. But also for you. All this pile of resources that large players have and that are spent on attracting an online audience, create a habit of online shopping in people. Every fourth AliExpress client becomes a client of Russian online stores within six months. And this is an additional weight on our scale.
Aksi Marsovich
Intergalactic expert
Recently I took part in the federal seminar "Tools for Improving Company Efficiency" and decided to share my speech with you. In this article we will talk about online sales. So, let's go!
Does it make sense to open your own online store?
Of course, before launching an online store, you active telegram number data should ask yourself the main question: "Is it worth doing at all?" Most often, the answer will be "yes". Since it is difficult to separate online and offline business now.
E-commerce market
The Internet has penetrated our lives so deeply that an online store has become not something separate, but simply another, often the main sales channel in most areas of business. Sales volume statistics, as you can see, are consistently positive.
The purchasing model is also changing. If earlier it could be considered that it is you in Moscow who buy, and here everything is the old-fashioned way, now we are at the stage when regional trade is showing high growth rates.
And there is a serious fly in the ointment. Online trade is largely indifferent to the factor of geographical proximity. The customer does not really care where the store is located, if he is generally satisfied with the price and delivery conditions. This means that you will have to compete with large brands and trading platforms.
When you go online with your offer, you need to clearly understand what advantages underlie your strategy, based on the product category, the specific competitive situation in your industry, etc. For example, in the mass production sector, local online stores have an advantage over foreign ones. We all remember AliExpress. Their advantage is fast delivery. And AliExpress understands this well, so they have already opened a mall in Russia with fast delivery and the possibility of returns within two weeks.
Since you are probably already scared, I want to emphasize that such a noticeable presence of large players online works not only for them. But also for you. All this pile of resources that large players have and that are spent on attracting an online audience, create a habit of online shopping in people. Every fourth AliExpress client becomes a client of Russian online stores within six months. And this is an additional weight on our scale.