Generation Y, also known as millennials or phone number data digital natives, is still shaking up all existing codes. The relationship that this generation can have with digital is very strong. When we talk about generation Y and digital transition, we all think of the changes in our daily lives. Whether it is through social networks, web development or new technologies, the last twenty years have shaken up consumer habits.
Indeed, we are today in an era where digital is essential both on a professional and private level. Generation Y, the protagonist and driving force of this movement, has managed to break old consumption habits. According to several Google studies, today 74% of purchasing intentions go through the web. And almost 90% of Generation Y consumes in this way. In addition, if we refer to the statistics of major public institutes, by 2020 half of the world's population will be Y. So what should companies in all sectors of activity do?
When we talk about Generation Y and digital transition, we cannot ignore the fact that they have had and have a major influence. So, let's see what implications Generation Y has had in the digital transition while seeing the benefits that this has brought.
People from Generation Y were born between 1980 and 1995. For others, especially marketers, this extends to 2000. In short, Generation Y is now between 20/25 and 40 years old. Their particularity is that they grew up and evolved in a world where digital has only evolved. Between IT development, the arrival of the web for all, the emergence of social networks ... This generation has known and grown up in a constantly evolving world. What makes them need novelty, changes and developments in every layer of their lives. The notion of Y comes for many sociologists, from the shape of the headphones previously plugged into Walkmans.