In turn, the company closed all Chinese stores in 2012

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What was the reason for their failure? When looking to expand, they did not do enough research into localization to determine the different socioeconomic factors surrounding where people live in conjunction with how much they earn. And this is just one example of how companies need to be fully aware of the daily lives of those who live in the area before they take the leap.


Want to hear about an even worse case? Coors’ Brewing Company decided to translate their “turn it pakistan telegram number list loose” campaign into Spanish for those living in Spain. Unfortunately, their team did not fact-check before doing so. The term embarrassingly translated to wording that meant “suffer from diarrhea.” Not a great turnaround when you’re trying to sell more beer. In contrast, if you want to know a successful example of content localization, we highly recommend you to check out the results we achieve with our Spanish blog! When is Content Localization Important? That said, the next important aspect to discuss is when content localization is necessary.


Simply put, anytime there’s an expansion into a different regional area, it is crucial to learn about the people who live there as part of a strong content localization process. This includes times when you’re just creating online campaigns without actually having a brick-and-mortar presence within the country. Why? Connecting with people is the heart of any business strategy. If you’re simply copy and pasting written text into a new language, you aren’t taking the time to uncover their motivations and desires.