And the detailed information on the groups is not designed

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To be shared with advertisers. This is one area they remain firm about. In fact, they’ve cited that advertisers to one specific cohort set will not be able to see unrelated elements to the cohort, as well. Need an example? Consider a situation where consumers who are buying online from a specific eCommerce brand shouldn’t be tied to a cohort that includes another topic they recently searched.


After all, when searching for new sneakers online, you likely wouldn’t want the online store to know portugal telegram number list you also looked up depression treatments on the same day, which is highly personal. How Can Advertisers and Marketers Prepare? If you think this change feels like a lot, you’re right. This means everyone who runs digital ads — from website owners and bloggers to eCommerce brands and social media influencers — needs to be ready.


Of course, not all the details are out there just yet, as we previously mentioned. But knowledge is power, meaning finding out as much as you can about the process ahead of time is important. To prepare for FLoC, take a look at the official Google white paper that outlines testing and other important elements. Google has also said that websites need to prepare by ensuring they’re tagged with the Google Ads universal tag, which can ensure they’re included in the right cohort assignments.