Real Madrid's first-team football team has received its official BMW brand cars for the 2024-2025 season at an event held at the Alfredo Di Stéfano stadium. For this third season of collaboration with the German brand, the team will have a wide range of electrified vehicles and different mechanical options.
The models chosen by the players include the BMW i5, the BMW i7 and the BMW XM. These vehicles combine high performance with a sustainable approach and the most advanced technology, all designed to offer dynamism, precision and aesthetics, without neglecting electrification.
The new BMW 5 Series is more dynamic than ever, featuring numerous digital innovations and, for the first time, a fully electric drive. The BMW i7 marks a milestone as the first fully electric version of the 7 Series, equipped with fifth-generation BMW eDrive technology. Finally, the BMW XM is the first stand-alone model since the BMW M1. Its exterior design, a tribute to croatia telegram data legendary mid-engine sports car, features an M HYBRID drive that enables up to 88 kilometres of fully electric range – ideal for urban and interurban travel for gamers.
The collaboration between BMW and Real Madrid represents a highly effective marketing and advertising strategy that highlights how sports sponsorship can be used to build a strong and relevant brand image. By partnering with one of the most recognized and successful football clubs in the world, BMW manages to align its brand with values of excellence, competitiveness and prestige, which not only increases its visibility, but also reinforces its global reputation.
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BMW has capitalised on the media appeal of football stars such as Vinícius Jr. and Kylian Mbappé , using their popularity to strengthen its brand presence and connect with a wider audience. By partnering with players who are not only known for their talent on the pitch, but also for their appeal off it, BMW is able to create a powerful narrative that resonates with fans and consumers. Involving these iconic figures in advertising campaigns and promotional events allows BMW to not only showcase its vehicles, but also integrate the brand into popular culture and the daily conversation of millions of followers. For example, by featuring Vinícius Jr. or Mbappé driving BMW models, an instant association is created between the success and luxury that BMW cars represent, creating a palpable desire among fans.