Ecosystem Model Rather than making money from users directly

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An ecosystem freemium model charges third-party developers or apps. An example would be the Google Play Store. Users can download and use the app for free forever with no loss of functionality. Google makes its money from the brands that sell through the store. Plus, the app works as advertising for the brand. Most smaller companies may not be able to create their own ecosystems, but it’s a valuable model if possible.


Think of it as starting a digital marketplace and charging vendors for the privilege of participating in it. Alternative ukraine telegram number list Product Strategy Companies that have multiple high-value products can use this freemium model to their advantage. The way it works is that you offer a free product to all of your users. This product gets your “foot in the door” so that you can sell an alternative package.


Users get to see how well your software works upfront, so they will have an idea of what they can expect from a premium product. In this situation, the alternative app or software would not have a freemium version. At best, you may offer a limited free trial so that users can get their feet wet and learn how to use the product before buying. How to Innovate Content Marketing with a Product-Led Approach 5 Real-World Examples of Freemium Models Let’s see how the different types of freemium models work in real life.