19. Never Split the Difference: Negotiating As If

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19. Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss and Tahl Raz.
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Imagine the pressure you’d be under if the highly delicate negotiations with a kidnapper were buy afghanistan number list on your negotiation skills. Get it right, the hostage goes free and you’re the hero of the moment. Get it wrong, the hostage is harmed and you become the villain—in your own mind at least. In this unlikely business book, author Chris Voss knows the feeling all too well.

He knows what it’s like to be in this type of situation. Voss is a former international hostage negotiator for the FBI, has faced off against bank robbers and terrorists, then ultimately became the FBI’s lead international kidnapping negotiator. In Never Split the Difference, he shares the skills that helped him succeed—and how those strategies can be used to become more persuasive as an entrepreneur.

20. Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel and Blake Masters.
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This business book takes a close look at the power of innovation. PayPal founder and first Facebook investor, Peter Thiel shows how we can still go about creating new things. Which I completely agree with—we haven’t invented everything yet. In Thiel’s opinion, we are actually living in an age of technological stagnation because everybody is blinded by shiny objects and new gadgets. There’s more to innovation and progress than what computers and Silicon Valley have to offer—and many of the best business ideas are still out there waiting to be built.

The key to progress, according to Thiel, is learning to think for yourself. When you do something new, you are moving from 0 to 1 (hence, the title). His thesis in the book is that the next generation of successful entrepreneurs will make completely new things—not just updates of our existing products. In this business book, Zero to One, he lays out how to train yourself to be an innovator.

21. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell.
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This business book, another from Malcolm Gladwell is his argument that there is a magic point at which a business idea, a movement or something similar crosses a threshold of adoption and begins to spread like wildfire. It may be a small iPhone app that skyrockets to the top of the App Store charts in one weekend and ends up becoming a global phenomenon. Why do things like this happen? They cross a tipping point.