Using Content Selling to Assist Non-Decision Makers

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In some environments, the person you’re in contact with as a lead is not necessarily the end decision-maker. And that’s okay and completely normal. The best part about using content selling in this type of situation is that you’re given those non-decision makers additional information that they can then present to those who do have the authority to agree to a purchase.


Think of it as bundling sales material in a way that makes it easy to pass along up the uae telegram database chain of command. In a B2B setting, this can be an amazing way to get better results and more sales, simply because you’re able to provide all of the information in an educational and professional manner. How to Create Content That Sells and Converts So, what’s the secret to creating content that sells and converts? There are actually several steps that you’ll want to do in order to see a difference in your conversions: Step One: Think About Your Audience Before you can use content selling to improve conversions, you want to first think about your audience.


Are they primarily non-decision makers in a B2B environment who need information to pass on to their bosses? Or is the lead an individual who will ultimately make the buying decision? This is important, as it gives you an idea of the tone and angle to take with your content. Step Two: Decide How Many Contacts It Takes to Close Next, look at any past sales data. How many contacts does it take to traditionally close a sale for your team? Map out your content to address these touchpoints.