Your pages or keywords don’t rank as high on Google

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Your customer feedback mentions difficulty finding information. These are just a few signs that might mean content needs to be pruned. If you notice any of the above, or see any other concerns or signs regarding your content, a content audit is likely to be needed. Content Audits It’s healthy to take a step back and examine all the content you have available on your website.


A content audit is a process that allows you to list all of your content on the same document uruguay telegram database and inspect, organize, and examine it for accuracy and performance. A content audit will map out each page you have on your website, subdomain, or folders. Typically, you build your inventory in an Excel or Google Sheet so you can organize and add metrics to your page list in the form of columns or rows.


Relevant metrics might include: Content Type. Content Topic. Page Views. Bounce Rates. Conversion Rates. Page Authority. Inbound Links. Publication Date. Once your audit is completed, you can then start to organize the information and decide what can be cut or un-indexed. How to Effectively Decide What Content to Prune Deciding what content to prune will depend on different factors. Typically, however, you will want to remove content that is old, has poor page authority or page views, or isn’t converting.