You can find out if elements like hello bars, email collection popups, or signup forms are getting engagement.
The heatmap will even show you if static elements are receiving clicks.
Heat Map
Examine pages with high bounce rates. Where are people clicking?
This can give you some insight into how to reduce bounce buy phone number list rates and convert website visitors into leads .
If your navbar is blue, people might get confused about the categories. If they click on static elements, remove them or add links to help them explore your website further.
Meanwhile, scroll maps show you where people are paying the most attention to the page and where they lose interest.
You can find out if your CTAs are in the right place, or if people are seeing something important like an email collection or lead capture form .
Website session recordings will allow you to dig deeper into user behavior. You can see how visitors actually navigate individual pages or your entire site. You can see where people go before they leave a specific page, or the site as a whole.
It will help you identify places that confuse
Once you're ready to make some changes to your site to improve its UX, you can implement the best A/B testing tactics to increase conversions. For example, use an A/B testing tool to run a new version of a page against an old one.
You'll be able to see whether the new page is performing better, worse, or about the same as the old page in helping people achieve your most important business goals (like signups or purchases).