Few people focus on the middle

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Anne speaks around the world about how businesses can escape marketing mediocrity and achieve tangible results. IBM named her one of the seven people shaping modern marketing. She is the Chief Content Officer of MarketingProfs, a LinkedIn influencer, a keynote speaker, a mom, a dog lover, and an author. Anne talks to me about slow marketing - the idea that we don't need more content, we need to "Do less and stick with it" - and other insights from the BB Content Marketing: Benchmarks, Budgets and Trends study we're doing with MarketingProfs.

We don't need more #content, we need "Do less and be belgium whatsapp fan obsessed," says @annhandley via @robert_rose. #WeeklyWrapShare on XLListen and then hear more about (and from) Anne: Sign up for Total Anarchy, the newsletter she sends out every two weeks. Visit MarketingProfs. RELATED: The Most Important Lesson Learned from Content Marketing World by Anne Handley on How to Make Your Copy “Ridiculously Spectacular.” One content marketing idea you can use (:): This week I'm happy for you.

see a post where our intrepid leader Stephanie Stahl breaks down the results of our annual BB survey. Stephanie's article, Content Marketing BB: What the Successful Do [New Study] provides a ton of detail to help you plan for the coming year and learn what sets the best people in the field apart. What amazes me this year is that content marketers are so focused on the top of the funnel. of the funnel or loyalty.