Diverse, And Savvy

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Neil Wertheimer Tells It Like It Is. Driven By A Passion To Create Positive Change For People Through The Journalism He Oversees, He Makes Sure The Content His Team At Aarp Creates Inspires, Educates, And Empowers The Organization’s Enormous, Audience Of Over Million Members.neil Considers It His Mission To Use The Power Of Words To Benefit The World Around Him. That’s Evident Throughout His Body Of Work As Deputy Editor Of Aarp The Magazine And The Aarp Bulletin, Which Together Deliver A One-two Punch Against Stereotypes About Aging.

His Work Overseeing The Day-to-day Development Of Those Two austria whatsapp fan Publications – The Two Largest-circulation Magazines In The United States – Led To His Recognition As The Bc Content Marketer Of The Year.why He Caught Our Eye: Neil’s Commitment To Journalistic Standards In Service Of Both Audience And Brand Ensures That The Content His Team Produces Really Connects. With A Team Of In-house Staff And Freelancers, The Publications Take On Topics That Matter To The Over- Set, Among Them: Employment, Retirement, Health, Wealth, Fraud, And Dementia.

Recognizing That This Age Group Is Anything But Homogeneous, Articles Treat The Readership Like The Disparate Group It Is, Offering Information To Address The Needs And Concerns Of People In Their S, S, S, And S. The Magazine Comes In Three Separate Editions, Each Targeting A Different Age Range. Aarp Bulletin Takes This Customization Further, Producing More Than Regional Versions Of Every Issue, Each With Unique Content Based On The Member’s City Or State.neil’s Work At Aarp And Throughout His Career In Both Marketing And Consumer Publications Offers Several Helpful Lessons And Reminders For All Content Professionals.