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(Amy Is Now A Content Strategist At Salesforce.)invite Sales Into The Content Kitchenthe Alignment Of Sales And Content Marketing Is Like Any Relationship. It’s Important To Have A Clear Line Of Communication And For Each Team To Understand The Other.a Good Sales & Marketing Relationship Requires Communication And Understanding, Says @amywhiggins. #contenttechshare On Xto Start The Process Of Omelet-making-magic Amy Opened Communication Lines By Letting Sojern’s Sales Team See How The Content Sausage Gets Made.

One-to-one Discussions Often Proved The Most Fruitful. People In A armenia whatsapp fan To Sit On Their Hands (I.e., Not Speak Up), While A One-to-one Session Can Generate Deep, Direct, And Fruitful Feedback.during These Private Conversations With Sales, Amy Detailed The Content Marketing Strategy And Even Showed The Status Of In-progress Campaigns. She Walked Through The Content Strategy, Showed Content Drafts, And Asked For Their Input On What Else The Content Should Include.

When The Content Team Incorporated Sales Team Feedback Into The Content, Amy Said, Final Drafts Often Prompted The Response: “oh! This Is Exactly What I Need.”this Up-front Alignment Gave Sales An Incentive To Share Subsequent Successes With The Content Marketing Team And To Come Back With Ideas And Requests For More Content.up-front Strategy Alignment Incentivized Sales To Share Content Successes And New Ideas. @amywhiggins #contenttechshare On Xhandpicked Related Content: Content Marketing And Sales Alignment: Bridging The Gap [research]co-create Recipeswhen Amy Worked With Sojern, Which Provides Data-driven Traveler Marketing Services, The Work With The Sales Team Took Content Marketing From “nice To Have” To A Strategic Business Asset.