Make your marketing entertaining
Posted: Sat Jul 12, 2025 5:46 am
Shama’s recommendation reminds us that our customers are people first, and who knows your customers better than you? Keep in mind what motivates them. Your holiday marketing doesn’t need to incorporate a discount when your customers really just want a thank you or some other form of acknowledgment.
For example, a SaaS company like ShortStack might send long-time phone number lead customers some holiday swag as gratitude. Alternatively, a clothing company might offer a sweet discount for their holiday gifts.
Neal Schaffer, President at PDCA Social
Neal Schaffer, President at PDCA Social
“Get creative. With TikTok recently surpassing YouTube in terms of average watch time per user, it is clear that people want entertainment. So make your holiday marketing entertaining and take advantage of the huge audiences that are consuming content on TikTok, Instagram, and YouTube Shorts. If your company isn't creative enough to create your own content, it’s time to collaborate with a content creator who can make your holiday marketing ideas a reality.” -- Neal Schaffer, President at PDCA Social
For example, a SaaS company like ShortStack might send long-time phone number lead customers some holiday swag as gratitude. Alternatively, a clothing company might offer a sweet discount for their holiday gifts.
Neal Schaffer, President at PDCA Social
Neal Schaffer, President at PDCA Social
“Get creative. With TikTok recently surpassing YouTube in terms of average watch time per user, it is clear that people want entertainment. So make your holiday marketing entertaining and take advantage of the huge audiences that are consuming content on TikTok, Instagram, and YouTube Shorts. If your company isn't creative enough to create your own content, it’s time to collaborate with a content creator who can make your holiday marketing ideas a reality.” -- Neal Schaffer, President at PDCA Social