How digital transformation is significantly changing the way
Posted: Sat Jul 12, 2025 4:21 am
To do this, they use online tools, instead of waiting for a representative to visit or receive a phone call.
Furthermore, the digitalization of communication and relationships between suppliers and decision-makers is another important dimension of this new reality.
With a focus on the buyer experience, it's essential that these processes are personalized and optimized to save the buyer time, rather than being generic and inefficient.
Your bookbinding kit company must understand companies conduct shop business and interact with their customers and suppliers.
Studying the new behaviors of B2B buyers is crucial today. Among the main behaviors, self-learning in the buying journey stands out, which is achieved through research and without the direct influence of a salesperson.
B2B customers are already accustomed to digitalization and expect salespeople and representatives to already know a lot about their business and understand their needs.
Supplier trust also plays a significant role in purchasing decisions, as there are ties between the organizations that do business, and buyers are tasked with preserving their brands' image.
For 67% of purchasing decision-makers, a good negotiation experience is a priority, according to a global study by DocuSign.
The COVID-19 pandemic has boosted remote contact, leading more than 70% of buyers to use online methods of interacting with suppliers as their usual practice, according to McKinsey.
Furthermore, the digitalization of communication and relationships between suppliers and decision-makers is another important dimension of this new reality.
With a focus on the buyer experience, it's essential that these processes are personalized and optimized to save the buyer time, rather than being generic and inefficient.
Your bookbinding kit company must understand companies conduct shop business and interact with their customers and suppliers.
Studying the new behaviors of B2B buyers is crucial today. Among the main behaviors, self-learning in the buying journey stands out, which is achieved through research and without the direct influence of a salesperson.
B2B customers are already accustomed to digitalization and expect salespeople and representatives to already know a lot about their business and understand their needs.
Supplier trust also plays a significant role in purchasing decisions, as there are ties between the organizations that do business, and buyers are tasked with preserving their brands' image.
For 67% of purchasing decision-makers, a good negotiation experience is a priority, according to a global study by DocuSign.
The COVID-19 pandemic has boosted remote contact, leading more than 70% of buyers to use online methods of interacting with suppliers as their usual practice, according to McKinsey.