At Christmas, brands have a unique opportunity to connect emotionally with their audience. But what is the best way to do it in a big way? Read on to find out why perforated canvas is a good tool for surprising Christmas campaigns.
Images that envelop the city…
Christmas is a season that invites brands to stand out in creative and emotional ways, making the most of visual resources and strategic design. Among the most effective materials for achieving advertising campaigns that leave a mark, perforated canvas has established itself as an indispensable resource. Thus, its ability to adapt to large formats and transmit messages full of Christmas spirit makes it a powerful tool for capturing attention.
During Christmas, when streets and buildings are filled with lights and decorations, the impact of this material is magnified. An emblematic example is that of Coca-Cola , which denmark telegram mobile phone number list year after year uses entire facades decorated with advertising tarps to convey its classic Christmas message of unity and happiness. In one of its most famous campaigns, a building in central London was covered with a tarp simulating a snowy landscape in which its iconic Christmas truck could be seen with the image of Santa Claus in large dimensions.
In this sense, by combining design, innovation and scale, brands can convey the message of the season in an impactful way, connecting with their audience at one of the most emotional times of the year.
Why choose a perforated canvas to cover the facade of a building?
Choosing a perforated canvas for large-format advertising campaigns is a strategic decision that combines several essential advantages for the success of this type of initiative. One of the most notable aspects of this material is its ability to withstand adverse conditions. Designed with small holes that cover approximately 9% of its surface , it allows air to circulate without exerting pressure on the structure. In this way, the sail effect and the risk of breakage are reduced , making it a safe option even in difficult climates or urban areas exposed to strong winds.
Furthermore, the weight of these perforated canvases is around 350 gr/m², making them light and easy to install on large structures . Although the maximum print size is 5 metres in a single piece, its dimensions can be expanded by overlapping more pieces using high-frequency welding, allowing unlimited surfaces to be covered. Therefore, this level of customization and the characteristics of the material make perforated canvas a reliable solution for long-term campaigns.
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At Oedim, the manufacturing of façade banners is carried out with a focus on quality and sustainability. Furthermore, by using large-format printers with Green Guard-certified UV ink technology , sharp images suitable for indoor and outdoor use are guaranteed. In addition, these low-emission inks not only meet environmental standards, but also ensure optimal colour definition.
But that's not all, customers can adapt the perforated banners to their specific needs, both by customising the design and the measurements from scratch. In addition, thanks to our own production , we offer flexible delivery times, even within 24 hours, ensuring that advertising campaigns are executed without delays.
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