Vidyard: Our Favorite Video Marketing Platform

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Find out why we love using Vidyard to host all of our videos, measure their impact, and integrate them into our email, content, and digital marketing strategies.

What is video marketing?
Video marketing is a digital strategy that leverages the power of video to attract, engage, and convert an audience into leads or customers.

Sometimes referred to as video content marketing, businesses are increasingly using video in all parts of the marketing funnel to reach audiences throughout the customer journey.

Benefits of video marketing
Video has been proven to increase traffic, engagement, and conversions. Video is critical to your content strategy because it’s bite-sized, memorable, and measurable. These list of telegram users in oman are not only the components that make it perfect for your audience, who crave short, engaging pieces, but they’re also the characteristics that make video the ideal content format for any marketer.

You can use video on your website to teach complex concepts, share stories about your customers, and inspire specific marketing actions (things like demos, trials, signups, etc.).

Aside from video’s unique ability to convert like no other, this medium has become especially valuable to data-driven marketers. That’s because you can track and measure audience engagement on video in meaningful ways.

You can directly relate your videos to the businesses they’re helping to influence, and you can see which assets are really resonating based on content engagement analytics.

This is the information marketing desperately needs to more quickly identify your most engaged prospects and demonstrate the value of game-changing initiatives.

With video, you can:

Vidyard helps you create engaging videos to present to clients, onboard new customers, keep your teammates in the loop, and more.

Vidyard (Smartbound Partner) is a video hosting and creation platform that helps businesses tie ROI to their video content.

Vidyard does this by integrating with HubSpot, to provide metrics on how your video influences lead quality, pipeline, and customer engagement.

Is getting viewers to convert into leads a priority on your website? If so, you need more than just a video player to embed on your pages. What you need is the technology behind a video player that helps you convert your leads, nurture your leads, and close more deals.